Is Stranger Things 4’s Worldwide Marketing Campaign Making Up For A Crappy Ending?

Netflix might be good at opening their productions, but they certainly take ages to bring them to a close.

After three years since the third season was aired, Stranger Things returns with a two-part finale that everyone has long been thirsty for. When I heard Season 4 was going to be divided into two parts, I immediately thought about the Spanish tv series La Casa de Papel (also a Netflix product), whose two-part final season was aired in September and December 2021.

As somebody who hasn’t watched a lot of movies or tv series lately due to her shrinking ability to concentrate on only one thing, I wonder, why can’t they just get to the point? Why can’t Netflix just give their viewers what they want without all this hype?

Simple: no hype, no views.

To this day, Stranger Things holds the record for most hours watched on a weekend premier, racking up 286.79 million hours viewed worldwide, and was no. 1 in 83 countries. So the producers got what they wanted.

However, hype is one thing, and quality is another. Today I will not be reviewing the much-awaited first part of the finale (I haven’t even watched any of these new episodes and I don’t know if I ever will).

Instead, I will be showing my admiration for their worldwide marketing campaign that brought the series’ so-called Rifts to 12 countries. Just a few days before its release date, my LinkedIn feed was flooded by content creators talking about Netflix’s huge marketing campaign to promote Stranger Things, sharing the pictures you see below:

Malecon Barranquilla, Colombia
Empire State Building, New York City
Menara Kuala Lumpur, Malaysia
Duomo Square, Milan
Wawel Castle in Krakow, Poland

Other locations where the rifts were placed include:

  • Bondi Beach in Australia
  • The Gateway of India in Mumbai
  • Cologne Media Park in Germany
  • Al-‘Ula National Monument in Saudi Arabia
  • XBox Plaza in Los Angeles
  • Medborgarplatsen in Stockholm
  • Guggenheim Museum, Bilbao
  • Telefónica building, Gran Vía 28, Madrid
  • Plaza del Callao, Madrid in Spain

This is the dream of (almost) every beginner marketer: to work on a big-scale project such as this one, forcing the whole world to see it.

Of course, nothing of this could’ve been possible without Netflix’s expensive budget, so it’s not a matter of creativity only.

What I’m wondering now is, are they over-compensating for a shitty finale ahead? Even if I won’t watch the episodes, I’ll make sure to tune in with my favorite critics on YouTube to hear about their thoughts.

If you have indeed watched this first volume, feel free to leave your thoughts below!


Cover image credits: Netflix / Twitter

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